Long wearing
mascara 24 H

Long wearing mascara

Long-Wearing Mascara, with its innovative and incredibly long-lasting Tube Technology, ensures a noticeable 24-hour emphasis to eyes with no smearing, flaking or streaks. 


Long-Wearing Mascara, due to the innovative and long-lasting Tube Technology, provides a 24-hour effect of significantly highlighted eyes with no smears, flaking or smudging. This breakthrough mascara does not coat your lashes like a traditional one but forms shields (“tubes”) around the lashes, which makes it perfect in situations when other mascaras will smudge to create a non-attractive “panda” effect. It is resistant to sweat, increased air humidity and tears, but on the other hand it can be easily removed with warm water (at least 39oC). Even after a very active day, in the evening, your eyelashes will look as pretty as they did in the morning. The eyelashes become glossy, slightly curled and most of all – longer. An innovative polymer instantly coats the eyelashes from the base to the tips, still leaving them lightweight, soft and flexible. An addition of biotin with regenerating properties, strengthens the eyelashes and stimulates their growth. Hyaluronic acid providing elasticity and healthy look. The perfectly curved brush facilitates application of the mascara, precisely reaches every lash and ensures the effect of separation, highlighting and clear look. Dermatologically and ophthalmologically tested under supervision of a dermatologist-allergologist and ophthalmologist.


Apply the mascara from the base to the tips of the eyelashes. To provide a more spectacular result, you can apply more coats. Make-up removal: Wet a cotton pad with warm water (at least 39oC), press it against the eyelashes and wipe away the mascara. The shield (“tubes”) will delicately and effortlessly slide off the lashes. You can also remove the make-up while taking a bath or shower.


Aqua, Acrylates/Ethylhexyl Acrylates Copolymer, Cera Alba, Carnauba Wax, Isodecyl Neopentanoate, Glyceryl Stearate, Propanediol, Propylene Glycol, Laureth 50, Stearic Acid, Glyceryl Stearate Citrate, Dimethicone, Xanthan Gum, Hydroxyethylcellulose, Sodium Citrate, Allantoin, Biotin, Sodium Hyaluronate, Triethanolamine, Urea, Disodium Phosphate, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, CI77499


75% product testers would change the previously used mascara for Long-Wearing Mascara 24H


How long does the mascara last?

After application the mascara does not need to be corrected all day – that makes the mascara more efficient than
standard eyelash make-up products. One layer of the mascara guarantees a natural look, but for a more incredible
effect you can apply 2-3 layers. Therefore, the efficiency of one package is a pretty personal thing and it depends on preferences for everyday application.

Does the regular use of mascara weaken the condition of eyelashes?

The Tube technology ensures a superb, long-lasting 24h effect, but in a different way than typical waterproof mascaras that weaken the eyelashes after a prolonged period of application. The mascara's formula also contains biotin, which has regenerative properties, and it effectively strengthens the eyelashes and stimulates their growth.

What is the difference between the Long-Wearing Mascara and the conditioner for eyelashes?

The eyelash conditioner is a product which has an active effect on eyelashes – it has a beneficial influence on their growth, amount and life cycle. The mascara’s formula focuses on the regeneration effect – it strengthens eyelashes and promotes their growth. What is more, it contains an innovative polymer, which covers the eyelashes from root to tip, lengthening them physically. However, the mascara is not a conditioner. The effects of these 2 products are slightly different. The conditioner acts more intensively on eyelashes – after completing therapy, your eyelashes will regenerate and will look longer and thicker. The mascara will also stimulate them, but in a more delicate and subtle way. It will enable you to have perfect make-up for 24 hours; however, it will not act on the eyelashes as deeply as the serum.
If you want to obtain a spectacular long eyelashes effect, we recommend the conditioner. However, if you expect that the cosmetic will guarantee ideally separated, emphasised eyelashes (and will condition and strengthen them at the same time) as well as provide a durable make-up effect, then the mascara will meet your expectations.

What is tube technology and what are its advantages?

Tube technology ensures perfect adhesion of the mascara to the entire length of the eyelashes, around which tubes are formed which guarantees a long-lasting effect for up to 24 hours. The benefits may include fast and simple make-up removal with minimised risk of eye irritation.

What will happen if I forget to remove the mascara in the evening?

The Tube technology ensures a 24-hour effect without smearing and falling off. Moreover, the mascara is resistant to rubbing, tears, other external factors and sebum secreted by the skin. It is good both for the everyday make-up and in the situations when the extended durability is required from the product, without the necessity to correct the make-up.

Is the mascara efficient?

After the mascara application it is not necessary to correct the make-up during the day - this makes the mascara more efficient than the standard products for eyelash makeup. One layer of mascara guarantees a natural look, but you can apply 2-3 layers for more dramatic effect.

I wear contact lenses - is tube mascara safe for my eyes?

Yes, the mascara is safe for contact lens Users. It has been dermatologically and ophthalmologically tested under supervision of a dermatologist-allergologist and ophthalmologist.

Does the mascara impress on the eyelid under the influence of sweat or temperature, if it is washed off with water?

No worries! Forget about the "panda eyes” effect! After fixation, the mascara becomes insoluble and will not neither impress on the upper eyelid nor flow from the eyelashes under the influence of sweat.

What about the mascara durability during the hot weather?

High temperature and increased air humidity do not affect the durability of the mascara.

The Enhancing Mascara versus the Long-Wearing Mascara – what is the difference and which of them will thicken the eyelashes more?

The Long-Wearing Mascara is based on Tube technology, which makes the black mascara stay on the eyelashes for up to 24 hours and it is removed with the use of warm water with at least 39 degrees. The mascara does not cover the eyelashes like standard mascaras, but it puts them into a special shield, a “pipe” which prevents the make-up from smearing and flaking. The Enhancing Mascara contains biotin, which strengthens eyelashes and promotes their growth. A hyaluronic acid gives them shine and a healthy appearance. Neither mascara has a thickening effect; they curl the lashes and lengthen them. The Enhancing Mascara gives them volume while the Long-Wearing Mascara provides shine. If long-wearing effects of a mascara are important to you, we recommend the Long-Wearing Mascara. But if you care about strengthening and nourishing, we recommend the Enhancing Mascara.

Why during the make-up removal there are fine, crushed particles of mascara visible on the cotton pad?

This is just the unique characteristic of the Tube technology. Unlike the traditional mascaras, after the fixation on the eyelashes, this mascara does not dissolve neither in water nor in the make-up removal preparations (even those based on oil components). During the make-up removal the warm water gets between the eyelash and the applied mascara layer causing the "tubes" to slip off from the eyelashes (the "tubes" may look like eyelashes). Therefore the Tube technology has 2 main advantages:
fast, simple removal and minimized risk of eye irritation.

Why should I choose “tube” mascara?

The classic mascaras contain the black pigment and vegetable waxes. These mascaras paint the eyelashes and after drying off they can crumble and smudge under the influence of tears, sweat or sebum, leaving the unaesthetic "panda eyes" effect around the eyes. The Tube type mascaras contain an innovative polymer that dries off and creates a sort of pipe/tube around each eyelash with a high degree of adherence to the eyelashes. Is resistant to tears, sweat, rubbing, swimming in the pool, increased air humidity. It does not impress on the upper eyelid, crumble or smudge. Even after a very active day, in the evening the eyelashes look as beautiful as in the morning.

How to apply “tube” mascara?

We apply the "tube" type mascara in the same way as the other mascaras, using a standard technique with a brush. The difference is only in case of make-up removal.

Can the tube technology mascara be removed with micellar liquid, milk or 2-phase liquid for make-up removal?

Yes, but only washing off with warm water with a minimum temperature of 39°C ensures the perfect make-up removal without irritation.

What makes the Long-Wearing Mascara different from a standard mascara?

The tube technology is an advance technology which involves the mascara’s adherence to the eyelashes and it completely differs from the one that is used in standard mascaras with formulas based on wax and soot.The mascara does not cover the eyelashes like standard mascaras, but it puts them into a special shield, a “tube” which prevents the make-up from smearing and flaking. Therefore, the mascara remains on the eyelashes longer and is safer for them.

Why is the mascara resistant to make-up removers while it can be washed off using water?

Water or other liquids with temperatures under 39 degrees are not able to remove the mascara from the eyelashes, therefore, it cannot be washed off by rain, tears, swimming pool or sea water. What is more, increased air humidity will not produce any flaking or smearing of the mascara. Forget about the panda effect! Once dry, the mascara becomes insoluble in water, sebum or make-up removals. Therefore, it lasts for 24 hours. Hence, it can be used with no fear at the gym, during summer trips outside the city, long all-night parties or on a journey.

How to remove mascara?

Soak the eyelashes with warm water (at least 39°C) using moistened fingertips and pressing gently. You can also moisten a cotton pad with warm water and press it into the eyelashes, and then wipe off the mascara. The casings (pipes/tubes) will simply slip off the eyelashes gently and effortlessly. On the cotton pad you will be able to observe the tiny tubes which have just covered the eyelashes. Make-up can be also removed while taking a bath or shower.


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